Yahoo!’s Search Data and Movie Expert Reveal Which Oscar Nominees Are Movie-goers’ Favorites and the Academy’s Favorites
Tuesday, 21 February 2012
Yahoo Blog!
The Academy Awards are upon us and Yahoo! has collected data for the most popular nominee-related searches executed from January 1st to February 5th, 2012. Kicking off the data with Best Picture, ‘War Horse’ was the top searched Best Picture nominee on Yahoo!, with 80% more searches than the #2 ranked best film contender, ‘The Artist.’ It also got three times the number of searches than ‘The Tree of Life,’ ‘Hugo and Midnight in Paris’ combined. ‘War Horse’ received 17 times more searches than ‘The Tree of Life,’ the least searched-for flick.
According to Yahoo!, the top searched Best Picture nominees are:
1. War Horse 2. The Artist 3. Extremely Loud & Incredibly Close 4. The Help 5. The Descendants 6. Moneyball 7. Midnight in Paris 8. Hugo 9. The Tree of Life“‘War Horse’ seems to be the fan favorite, but this is a competitive category,” said Thelma Adams, contributing editor for Yahoo! Movies. “‘Hugo’ has broad appeal, but at the end of the night I think ‘The Artist’ has the best shot this year. ‘The Help’ is also a frontrunner, but it is showing a little bit of weakness as it was not nominated for Best Adapted Screenplay.”
Many won’t be surprised at these findings: Brad Pitt is the top searched Best Actor in a Leading Role on Yahoo! followed by George Clooney. It’s not all American heartthrobs this year though. French actor, Jean Dujardin from ‘The Artist’ and Mexican actor, Demian Bechir from ‘A Better Life’ are also in the running.
According to Yahoo!, the top searched Actor in a Leading Role nominees are:
1. Brad Pitt 2. George Clooney 3. Jean Dujardin 4. Gary Oldman 5. Demian Bichir“Brad Pitt is winning when it comes to searches, but I don’t think ‘Moneyball’ is going to win him the Oscar this year,” says Adams. “Clooney, on the other hand, wants it and I think he will get it. And, if I just went for performances, I’d vote for Gary Oldman, who is such a complete chameleon.”
The youngsters are ruling Yahoo! searches this year when it comes to Best Actress in a Leading Role. Dark vixen, Rooney Mara from ‘The Girl with the Dragon Tattoo’ beat out Michelle Williams’ turn as classic beauty, Marilyn Monroe in ‘My Week with Marilyn’ when it comes to Yahoo! searches, and Mara scored three times the number of searches on Yahoo! compared to her fellow nominee, Glenn Close.
According to Yahoo!, the top searched nominees for an Actress in a Leading Role:
1. Rooney Mara 2. Michelle Williams 3. Viola Davis 4. Meryl Streep 5. Glenn Close“This will be a close call, and not for Mara, my vote is Viola Davis, just barely edging out Meryl Streep.”
Comics rule when it comes to Yahoo! searches in the Best Supporting Actor/Actress category. Jonah Hill came in at #1 on Yahoo! for most searched Best Actor in a Supporting Role nominees and Melissa McCarthy represented the #1 searched spot on Yahoo! for Best Actress in a Supporting Role.
And, if drama does rule the awards show, one of the leading ladies from ‘The Help’ may take home the coveted statue? Octavia Spencer has almost 3 times the number of searches on Yahoo! compared to her co-star and fellow nominee, Jessica Chastain.
According to Yahoo!, the top searched nominees for an Actor in a Supporting Role:
1. Jonah Hill 2. Christopher Plummer 3. Kenneth Branagh 4. Nick Nolte 5. Max von SydowAccording to Yahoo!, the top searched nominees for an Actress in a Supporting Role:
1. Melissa McCarthy 2. Octavia Spencer 3. Jessica Chastain 4. Berenice Bejo 5. Janet McTeer“In this case, I happen to agree with the public interest,” says Adams. “No one else has a chance against Octavia Spencer in ‘The Help.’ It’s a lock.”
When it comes to directors there’s no beating the old favorites. Woody Allen is the #1 most searched directing nominee on Yahoo! for ‘Midnight in Paris’ followed by Martin Scorsese for ‘Hugo’ and ‘The Descendants’ director, Alexander Payne. Amazingly since January 1st, Woody Allen has received over 50 times the number of searches on Yahoo! compared to his fellow nominee, ‘Tree of Life’ director Terrence Malick.
More fun data from Yahoo! Search:
– Must Love Dogs: Since he charmed the masses at The Golden Globes last month, ‘The Artist’s’ canine actor Uggie has had a massive popularity spike in search on Yahoo!. In the last three weeks, he alone has logged half as many searches on Yahoo! as the film itself.
– The Inspiration: Billy Bean searches on Yahoo! jumped 623% the week of ‘Moneyball’s’ release. The week of ‘My Week with Marilyn’s’ release, searches on Yahoo! for Marilyn Monroe jumped 31%.
– Looking Back: Bjork’s legendary swan dress from The 2001 Academy Awards is the most memorable Oscar fashion item in search on Yahoo!.
Visit Yahoo! Movies for all Academy Awards news, photos, predictions and printable ballots: http://movies.yahoo.com/oscars/
Yahoo! Movies on Facebook: https://www.facebook.com/YahooMovies
Yahoo! Movies on Twitter: https://twitter.com/ #!/yahoomovies
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As the nation awaits Super Bowl 46, people are heading to Yahoo! to get the inside scoop on one of the most popular sporting events of the year! Yahoo! searches this week for “Indianapolis Super Bowl 2012” are up 1,743%.
Who Will Win? If online searches were an indicator of who might win this year’s Super Bowl, the Patriots would come out on top – the New England Patriots had 50% more searches this year on Yahoo! compared to the New York Giants.
Brady vs. Manning: Whether it’s his endorsement with UGG or his relationship with Gisele Bundchen, Tom Brady has dominated searches this year compared to his NY Giants counterpart, Eli Manning. Yahoo! searches this NFL season for “Tom Brady” have been two times higher than searches for “Eli Manning.” Additional Brady vs. Manning searches on Yahoo!:
- In the regular season, Tom Brady got four times the number of searches on Yahoo! compared to Eli Manning.
- Since the post-season play has begun, Eli Manning has received slightly more searches on Yahoo! than Tom Brady.
- Yahoo! searches for “Tom Brady and Gisele photos” are up 397% and searches for “Tom Brady baby” are up 1,109%.
Ladies Love Manning: This month on Yahoo!, women are certainly buzzing more for Eli compared to Tom. Yahoo! searches by women for “Eli Manning” this month are up 268%. And, speaking of love, the players’ love lives are certainly a topic of interest this month on Yahoo!: Searches this month on Yahoo! for “Eli Manning girlfriend” are up 1,201% and searches for “Eli Manning wedding” are up 308%.
Player & Coach Showdown:
This year on Yahoo!, Bill Belichick got over five times more searches compared to Tom Coughlin.
- Yahoo! searches this month for “Bill Belichick” are up 730% and searches for “Tom Coughlin” are up 550%.
Offense vs. Defense: Does defense really win the game or is it more of a team effort? When it comes to Yahoo! searches for players, offense gets just as much search play as defense.This year, Rob Gronkowski received over four times the searches on Yahoo! compared to Hakeem Nicks.
According to Yahoo!, the top searched receivers this week are:
Kids Rush to Search: Of the searches for “Ahmad Bradshaw” this week on Yahoo!, 27% are coming from kids aged 13-17; however compared to “Brandon Jacobs,” this is a small percentage. Of the searches for “Brandon Jacobs” this week on Yahoo!, 52% are coming from kids ages 13-17.
Super Bowl Questions: From game time to point spreads, each year, people turn to Yahoo! for all of their Super Bowl related questions. Some of this year’s most searched questions on Yahoo! include:
Q: When is the Super Bowl 2012? A: Sunday, February 5, 2012
Q: What time is the Super Bowl? A: 6:30 p.m. EST (kickoff)
Q: Who is playing in the Super Bowl 2012? A: New England Patriots vs. New York Giants
Q: Who will win Super Bowl 2012? A: We’ll just have to wait and see!
Q: Where is Super Bowl 2012? A: Lucas Oil Stadium; Indianapolis, IN
Q: Who is singing the national anthem at the Super Bowl? A: Kelly Clarkson
The Fun Behind the Bowl: From parties and friendly wagers to commercial hype and half-time performances, for many Americans, the Super Bowl is about more than a football game – it’s about having fun!
Half-time Performers: Although Madonna will rule the half-time stage at the Super Bowl, searches for Nicki Minaj, who is also reported to be performing, this week on Yahoo! are slightly greater than those for Madonna. This year on Yahoo!, Nicki Minaj received 45% more searches than Madonna.
Dipping Into the Fun: Super Bowl parties typically start early in the day and continue well after the final whistle, and oftentimes involve snacking throughout the day. The snack favorite for many people? Dips!
According to Yahoo!, the top searched “dips” this month are:
- Buffalo chicken dip
- Spinach dip
- 7 Layer Mexican dip
- Spinach artichoke dip
- Crab dip
- Taco dip
- Guacamole dip
- Chicken wing dip
- Cheese dip
- Shrimp dip
Cooking Up a Win: In addition to dips, many people turn to Yahoo! to find a new recipe for the Super Bowl – searches this week for “Super Bowl recipes” are up 210%, with 70% of the searches coming from women. The top states searching for “Super Bowl recipes” this week on Yahoo! include: Missouri, Michigan, New York, New Jersey, and Florida.
According to Yahoo!, the top searched “recipes” this week are:
- Chicken recipes
- Crockpot recipes
- Meatloaf recipes
- Chili recipes
- Banana bread recipes
- Soup recipes
- Super Bowl recipes
- Beef stew recipes
- Vegetarian recipes
- Meatball recipe
Quick Tip: On Yahoo! Recipe Search (recipes.search.yahoo.com), once you land on the search results page you can filter by “occasion” on the left side of the page and “Super Bowl” is a filter option. For example, the “Chicken recipe” search results filtered by Superbowl can be found here!
Commercial Laughs: Whether you’re a football fan or not, it’s likely that on Sunday you’ll at least spend some time scoping out the commercials. Searches this week on Yahoo! for “2012 Super Bowl commercials” are up 732%. From Bueller to Beckham, this is the one time when most Americans will be glued to their seats during the commercials.
Watch Super Bowl Commercials on Yahoo! Screen
- With all of the excitement around the Honda commercial that riffs off of Matthew Broderick’s famed role in Ferris Bueller’s Day Off, searches for the movie this week on Yahoo! are up 1,274%. Also of interest this week on Yahoo!: “Ferris Bueller commercial,” “Ferris Bueller quotes,” and “Ferris Bueller soundtrack.”
- Additional Super Bowl commercials piquing interest in search this week include: “funny Super Bowl commercials,” “cost of Super Bowl commercials,” “top 10 Super Bowl commercials,” “Super Bowl commercial transcripts,” and “new Super Bowl commercials.”
Friendly Wager Anyone?: Yahoo! searches this week for “Super Bowl point spread” are up 591% and “2012 Super Bowl odds” are up 432%. Also, searches for “Super Bowl 2012 predictions” are up 836%. Of the searches for “Super Bowl bets” this month on Yahoo!, 78% are coming from men.
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Quick Tip: Love Yahoo! Search Trends? Explore them for yourself on Yahoo! Clues.
What is Yahoo! Search Data?
Yahoo! aggregates the billions of searches performed every day across Yahoo! properties to give the pulse on what people are thinking and talking about. We sift through billions of Yahoo! searches to uncover trends, burning questions, popular personalities and hot ideas. Yahoo! has been extremely successful in sifting through searches for trend-spotting, historical insight, forecasting projections, and big-picture analysis. Billions of searches are conducted on Yahoo! each month.
Yahoo! Search Data on Twitter: @yahoosearchdata
Yahoo! Search on Twitter: @yahoosearch
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At Yahoo!, we’re focused on creating deeply personal digital experiences and there’s no doubt that one of the biggest, if not the biggest, priorities for us is to bring those products and ideas to the mobile user, whether they’re using feature phones, smartphones or tablets.
We’ve got some amazing mobile experiences, from News, Sports and Finance, to Mail, Messenger and entirely new products like IntoNow and Livestand. Our commitment is to deliver these products in ways that help all of our users (and advertisers) enjoy engaging and seamless experiences across all the devices they use.
Our plan is to keep moving, to keep innovating, and to continuously measure and scrutinize what’s working and what isn’t – so we can make room for great new products. In that spirit, today we’re decommissioning several of our current mobile apps. We will be sending a notification later today that thefollowing apps will no longer be supported:
• Yahoo! Meme (iPad and iPhone) • Yahoo! Mim (iPad) • Yahoo! Answers (Android) • Yahoo! AppSpot (Android and iPhone) • Yahoo! Deals (iPhone) • Yahoo! Finance (BlackBerry) • Yahoo! Movies (Android) • Yahoo! News (Android) • Yahoo! Shopping (iPhone) • Yahoo! Sketch-a-Search (iPad and iPhone)
We’re moving forward with a “mobile first” mindset. You can expect to see more new Yahoo! mobile products in 2012, especially in areas ripe for innovation that build on Yahoo!’s strengths, such as companion experiences for TV like IntoNow, new ways to experience personalized media like Livestand, and some of our most popular and useful mobile apps like Yahoo! Mail, Messenger, Sportacular and Flickr, which are already being used by millions of people around the world. And we’ll be building these experiences with disruptive technology that’s going to change the mobile game well beyond Yahoo!.
For apps such as AppSpot and Sketch-a-Search, we decided to integrate the key features you know and love into the Yahoo! Search app. For example, we recently announced the app search feature in the Yahoo! Search app for iPhone. Stay tuned for moreupdates to the mobile search apps for both iPhone and Android.
With more than 700 million users around the world, we’ve got a huge and growing audience. We’re going to bring them the Yahoo! they love on every device in their life.
Stay tuned for a lot of action from Yahoo this year. 2012 has just begun and we’re just getting started.
– Yahoo! Mobile Team
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As you consider stories focused on the news that comes out of this year’s Macworld, we wanted to share a few tidbits about what people are searching for online related to this year’s show. So, what is captivating the attention of Apple addicts and pushing them toward Yahoo! for more information?
Macworld/iWorld 2012: Let’s face it, with people gearing up for the latest Mac news, Yahoo! searches for all things “i” continue to dominate, with 64% of searches this month for “Macworld” coming from men. And, beyond Macworld, people are turning to Yahoo! for info on everything from Apple products to details on legendary founder Steve Jobs.
According to Yahoo!, the top states searching for “Macworld” this month include: 1. California 2. Florida 3. Texas 4. Illinois 5. Massachusetts According to Yahoo!, the top countries searching for “iWorld” this month include: 1. United States 2. Hong Kong 3. United Kingdom 4. Canada 5. TaiwanAll Things Apple: When it comes to Apple’s latest and greatest, fans are usually only kept satisfied for a few short hours before they begin scouring the Internet for information on the next version. Product searches for Apple this month on Yahoo! include:
· App Love: o Angry Birds Season 2012 – Searches are spiking 330% this month on Yahoo!. o Searches on Yahoo! for “best iPad apps” are up 414% this month. o ”Free iPad games” searches this month on Yahoo! are up 2,426%. o Additional apps that are popular in search this month on Yahoo! include: “fitness apps,” “Instagram,” “free apps,” and “Parade.com apps. · iPhone: o Searches for “free iPhone” this month on Yahoo! are up 4,649%. o “iPhone 4S sale” searches on Yahoo! this month are up 844%. · iPad: o Yahoo! searches for ”cheap iPad 2″ are up 3,810% this month. o Searches for “iPad tutorial” are up 1,036% this month on Yahoo!. o Of the searches for “iPad 2” this month on Yahoo!, 15% are coming from people 24 and under.· Jailbreak: Yahoo! searches this month for “how to jailbreak iPod touch” are up 866% and searches for ”jailbreak iPhone 4″ are up 1,085%.
· Other: o Yahoo! Searches for ”What is iCloud” this month are up 927% and searches for ”How to use iCloud” are up 276%. o ”FaceTime for Mac” searches this month on Yahoo! are up 547%. o Searches for ”iBook” this month on Yahoo! are up 505%. According to Yahoo!, the top searched Apple products this month include: 1. iPad 3 — Of the searches for “iPad 3″ this month on Yahoo!, 61% are coming from men. 2. iPhone 5 — 62% of the searches for “iPhone 5″ are coming from people 34 and under. 3. iPad 2 — Of the searches for “iPad 2″ this month on Yahoo!, 53% are coming from men. 4. iCloud — Of the searches for “iCloud” this month on Yahoo!, 29% are coming from people ages 25-34. 5. iPhone 4S — Top states searching for “iPhone 4S” this month on Yahoo!: California, Texas, New York, Massachusetts, and Florida.Steve Jobs: It has been almost four months since the world lost tech visionary Steve Jobs, and all eyes are on Apple to see how the company will push forward without the creative genius that brought the company back from the brink of failure with the creation of the iPod. As a result, people are still turning to Yahoo! for information on the beloved innovator who changed so many lives. Searches on Yahoo! this month for “Steve Jobs Apple” are up 4,527%. Additional Steve Jobs searches that are piquing people’s interest in search this week include: “Steve Jobs Grammy,” “Steve Jobs doctor,” “Steve Jobs last words,” “Bill Gates and Steve Jobs,” “Steve Jobs first inventions,” “the Steve Jobs betrayal,” “Steve Jobs book,” “How Steve Jobs revolutionized technology.”
Regardless of what is revealed and debated at this year’s Macworld event, one thing is for sure, Mac fans will be sure to keep on chattering long after the doors close at the show!
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Love Yahoo! Search Trends? Explore them for yourself on Yahoo! Clues.
[Photo: Yahoo! Homepage circa 1995]
With more interactive ways to consume content in the form of images, videos, apps, music, social media feeds, maps and shopping, people are demanding more from their search results. Weeding through a page of blue links is no longer the answer. There is an amazing wealth of data and content available, and Yahoo! has access to much of that content because of its focus on properties like Yahoo! Finance, Yahoo! Sports, omg!, Yahoo! Local, etc. Of all search engines, Yahoo! has the best content available, and we are just starting to utilize this content in both Yahoo! Search and in new and transformative products like Yahoo! Search Direct.
We also believe that search engines must act as a companion across all devices, not just a destination experience. Today a user might have to stop reading an article, open a new tab or window on their browser, go to a search engine and type in a query. This kind of behavior is truly disruptive to the user experience. We firmly believe that search engines will have to evolve to become companions and helpers, and also guide people to unearth information and content they may not even know they are searching for.
Not only is the content experience changing, but the devices on which people search is changing. We envision mobile search will surpass PC search by 2016. The typical everyday query is no longer tied to the online search box. People expect better answers, whenever and wherever they want, from their PC, mobile phone or tablet.
[Photo: Example of the current Yahoo! Homepage on the iPad]
Finally, this new landscape of search makes it hard to measure what is a search. We need to rethink traditional measurement methodologies. Monitoring the growth of search in these newer, more interactive experiences requires new metrics, tracking and counting systems to be able to compare new “modern” search experiences in a way that accurately reflects how people search today.
The next chapter of search is about ubiquity and promoting the most immediate and relevant discovery of information – and that’s just what we’re working on here at Yahoo! Search. Check back here on the Search blog as we have some exciting new products to unveil in 2012!
–Shashi Seth, Senior Vice President, Search & Marketplaces, Yahoo!
]]>Top searched diets on Yahoo! in the past 7 days:
1. Atkins diet
2. HCG diet
3. Paleo diet
4. Low Carb diet
5. Pink Method diet
6. 17 day diet
7. Dukan diet
8. Cabbage Soup diet
9. Vegan diet
10. Dr. Oz diet
Interesting diet trends on Yahoo!:
· Searches on Yahoo! for “weight loss plans” are up 12749% this week
o 73% of searches come from females this week
· 17 day diet plan searches are up 915% on Yahoo! this week
· Lemonade diet searches are up 856% on Yahoo! this week
· Vegetarian diet searches are up 825% on Yahoo! this week
· The top regions searching for “weight loss plans” this week are:
o Charlottesville (VA)
o Macon (GA)
o Topeka (KS)
o Florence-Myrtle Beach (SC)
o Binghamton (NY)
o Birmingham (AL)
o Providence-New Bedford (RI)
o La Crosse-Eau Claire (WI)
o Baltimore (MD)
o Santabarbra-Sanmar-Sanluob (CA)
New Year’s Resolutions trends on Yahoo!:
· Searches for “funny new year’s resolutions” are up 3188% this week on Yahoo!
· “New Year’s resolution humor” searches are spiking 1626% this week on Yahoo!
· “stop smoking herbs” are spiking 53% this week on Yahoo!
How To trends on Yahoo! :
· Searches for the following “how to” questions are spiking this week on Yahoo!:
o “How to save money” up 491%
o “how to lose 10 pounds” up 339%
o “how to start a blog” up 288%
o “how to lower blood pressure” up 114%
o “how to lower cholesterol” up 109%
Love Yahoo! Search Trends? Explore them for yourself on Yahoo! Clues.
]]>The newly launched Yahoo! Content Analysis service replaces Yahoo!’s popular Term Extraction service and now provides advanced content analysis on either text or a URL, leverages Yahoo!’s state of the art machine-learned ranking (MLR) technology to extract key terms from the content, and, more importantly, to rank them based on their overall importance to the content. The output you receive contains the keywords and their ranks along with other actionable metadata.
On top of entity extraction and ranking, developers need to know whether key terms correspond to objects with existing rich metadata. Having this entity/object connection allows for the creation of highly engaging user experiences. The Y! Content Analysis output provides related Wikipedia IDs for key terms when they can be confidently identified. This enables interoperability with linked data on the semantic Web.
Finally, sometimes you’re interested in the whole document in addition to its key terms. We provide classification for your content as well. We’ll map your content or URL to our deep and descriptive taxonomy.
Y! Content Analysis supports US English and Chinese languages for entity detection and ranking. Classification supports only English and more languages will be added gradually.
Our new service replaces the current Term Extraction Service, which is expected to end on March 31, 2012. We will continue to support the Term Extraction requests, but calls must be directed to our YQL table since we’ll be shutting down the non-YQL service. More details can be found on today’s YDN blog post.
The new features and MLR are supported only in the new request format. Give it a try today!
– Peter Levinson, Product Manager, Yahoo! Content Analysis
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From gift ideas and holidays songs to Christmas trees and Menorah’s, the holiday season is in full swing and people across the country are turning to Yahoo! to make their winter wonderland even more spectacular.
Hot Holiday Searches on Yahoo!:
- Big Screen vs. Small Screen: Whether it’s the hottest new Christmas movie or catching the stop motion animation of Rudolph on television, the big screen and small screen bring a sense of nostalgia to many Americans during the holiday season. Yahoo! searches this month for “Charlie Brown Christmas“ are up 1,929% and searches for “How the Grinch Stole Christmas“ are up 1,787%.
- Decorations: Prepping for the Christmas holiday oftentimes begins around Thanksgiving and continues untilChristmas, and this year, everything from lights and tress to wreaths and ornaments are capturing interest online. Searches this month on Yahoo! for “fiber optic Christmas trees“ are up 2,764% and searches for “pre-lit Christmas trees” are up 1,929%.
- Ugly Sweaters: The ugly Christmas sweater parties that have swept the nation over the last few years are likely the reason that we’re seeing interest in the topic. This month on Yahoo!, searches for “Christmas sweaters“ are up 5,689%. And, searches on Yahoo! for “ugly Christmas sweaters” are up 69% compared to 2010.
- Leaping for LeapPads: As noted in an article by Piper Weiss, Yahoo! Shine, in 1984 people trampled over each other for the last Cabbage Patch Kid, but this year, the battle lines are drawn over the LeapFrog LeapPad Explorer Learning Tablet, with 14% of Americans planning on gifting the touch screen toy this year. Searches on Yahoo! this month for the “LeapFrog LeadPad Explorer” are up 11,531% and searches for the “LeapFrog Explorer” are up 3,308%. Top states searching Yahoo! this month for this season’s hottest toy: New Jersey, Pennsylvania, Louisiana, New York, and Maryland.
o Did you Know?:
- Many holiday gifts require batteries, a cost that can add up over the course of the year when products require a fresh set, but many people are wising up by purchasing rechargeable batteries. Searches on Yahoo! for “rechargeable batteries” are up 310% compared to 2010.
- “Artificial Christmas Tree” searches on Yahoo! are up 622% compared to 2010.
- “Christmas Cactus” searches are up 3,754% this month on Yahoo!.
- Yahoo! searches for “Christmas decorations 2011” this month are up 2,489%.
- “Outdoor Christmas lights” searches on Yahoo! this month are up 2,472%.
From 24/7 holiday radio stations to the officemate who plays holiday music from Dec. 1 until Jan. 1, whether you like the holidays or not, it’s hard to escape the music.
According to Yahoo!, the top searched holiday songs this month (past 30 days) include: 1. “The 12 Days of Christmas” 2. “Rudolph the Red Nosed Reindeer” 3. “All I Want for Christmas Is You” 4. “Frosty the Snowman” 5. “Jingle Bells” 6. “Oh Holy Night” 7. “Feliz Navidad” 8. “Jingle Bell Rock” 9. “Silent Night” 10. “Santa Claus is Coming to Town”
What are you looking forward to most this holiday season? For many Americans, homemade cookies, gingerbread houses, and secret family recipes bring a feeling of nostalgia, and Yahoo! searches reveal what people are looking forward to this holiday season!
Hot Holiday Food Searches on Yahoo!:
- Christmas Cookies: During the holiday season, it’s difficult to escape sweet treats, especially cookies, and thisyear will likely be no different. Searches on Yahoo! for “Christmas cookie recipes” are up 207% and searches for “easy Christmas cookie recipes” are up 193%. Top states searching for “Christmas cookie recipes” this week on Yahoo! include: Wisconsin, Minnesota, Ohio, Pennsylvania, and Michigan. See below for additional cookie searches this week on Yahoo!.
- Gingerbread: Whether it’s cookies or making houses, gingerbread is a holiday staple. Searches this week on Yahoo! for “gingerbread cookie recipe” are up 257%. Of the searches for “gingerbread cookie recipe” this week, 13% are coming from those 13 and under. Also spiking this week on Yahoo!: “gingerbread men” (up 70% this week), “gingerbread free patterns” (up 88% this week), and “gingerbread houses” (up 52% this week).
- Fudge: For many Americans, the holidays are when they root through old cookbooks for familyfavorite fudge recipes, but this year, many people are opting to turn to Yahoo! to put a twist on their family favorites. Searches on Yahoo! for “chocolate fudge recipe” this week are up 180% and searches for “easy fudge recipes” are up 132%. Searches for “peanut butter fudge” are also spiking this week. Of the searches for “chocolate fudge recipe” this week on Yahoo!, 64% are coming from women.
And whether you celebrate Christmas, Hanukkah, Kwanza, Festivus or hold out for the New Year’s Eve parties, food is a holiday staple.
According to Yahoo!, the top searched recipes this month (past 30 days) include: 1. Christmas cookie recipes 2. Sugar cookie recipes 3. Fudge recipes 4. Appetizer recipes 5. Christmas candy recipes 6. Gingerbread recipes 7. Egg nog recipes 8. Snickerdoodle recipes 9. Peppermint bark recipes 10. Fruitcake recipes
According to Yahoo!, the top searched cookies this month (past 30 days) include: 1. Christmas cookies 2. Sugar cookies 3. Gingerbread cookies 4. Peanut butter cookies 5. Snickerdoodles 6. Chocolate chip cookies 7. No bake cookies 8. Oatmeal cookies 9. Biscotti 10. Shortbread cookie
Love Yahoo! Search Trends? Explore them for yourself on Yahoo! Clues.
When launched, Yahoo! Search BOSS, offered developers a search API with the power, simplicity, and flexibility demanded by the marketplace. Yahoo!’s BOSS API currently enables thousands of customers with “Search as a Service,” used in a wide variety of online applications. The BOSS API was just the beginning.
Today, we are announcing a new home for Yahoo! Search BOSS, boss.yahoo.com, and three new BOSS offerings: BOSS Hosted Search, BOSS Site Search and BOSS Shortcuts. The new offerings address user engagement, traffic recirculation, monetization, and high development and maintenance costs.
Whether you’re a site owner looking for a robust customizable search solution, a developer that needs the utmost flexibility for search as a service, or a publisher that needs quality solutions that deliver higher user engagement, boss.yahoo.com has it all.
Available globally today through our Private Alpha program, BOSS Site Search provides a hosted site search solution that delivers results that are highly relevant and fresh. This enables you to keep your users more engaged with your content and stay longer on your site.
Available today through our Private Alpha program for the US, Canada, India, and UK markets, BOSS Shortcuts delivers technology that understands the content to help analyze your article pages and find terms that engage with your audience. When users click on these terms a contextual window is presented filled with highly relevant results from your site, the web, and our ad marketplace.
New Yahoo! Search BOSS API Updates
In addition to the new BOSS products, we are pleased to unveil new updates for the Yahoo! Search BOSS API:
· Making Ads Simpler and Easier – Today, we are making the process of signing up for Yahoo! Ads and getting access to them easier. After completing a simple application form, start getting access to ads and monetizing offerings within a few days. And best of all, both ads and search results continue to be from the same service, and developers get one simple statement at the end of the month. Learn more from the documentation and in the FAQ.
· New Markets — This morning we added more than 10 new markets for which we now serve search results. Flemish you say, well we got it covered. See a full list for all the various services.
It has been a momentous year for Yahoo! Search BOSS, from the launch of BOSS v2 in April, continued addition of new features, and today’s news of the new BOSS Portal and additional API updates.
Please keep a watch out on the Yahoo! Search blog and on the BOSS API Yahoo! group for many more interesting additions coming your way for 2012.
– Ashim Chhabra and the Yahoo! Search BOSS team: Nagesh Pobbathi, Varun Aggarwal, Rahul Hampole, Himanshu Bafna, Srinivas Deeduvanu, Gloria Chien, and Eshwar Rao
Yahoo! Image Search now provides the ability to share any image through Facebook and Twitter. By clicking on the image from the search results page, users can browse effortlessly through full-size images via the desktop browser and share with their preferred network of family and friends.
In addition to social sharing, users can scroll down the Yahoo! Image search results to see more and more photos! Type a query for a current event and users will see photos pertaining to breaking news, along with the ability to continuously scroll through the results – all unique to Yahoo! Image Search.
Available for all four sections – Top Images, Latest, Galleries and Facebook – we believe the continuous scrolling and social sharing features will provide the most effective discovery and sharing experience for all image search queries. This, together with the richer content that is uniquely offered by Yahoo!, will offer users an even better, more immersive search experience.
So what are you waiting for, check out some amazing examples below and start scrolling pages of photos on Yahoo! Image Search today!
–– Girish Ananthakrishnan, Krishanu Seal and Caroline Tsay of the Image/Video Search product team
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